Core 4 Marketing Pillars
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Pillar 1-Determine Your Unique Selling Proposition
You will learn how to position your company in the minds of prospects and customers. You’ll uncover and develop a uniqueness to really distinguish you from the competition. You’ll find out if what you sell are the same value-added benefits that your customers are really buying. This step comes first because all other steps will build on your Unique Selling Proposition. Once determined, you will learn how to package and deliver your Unique Selling Proposition effectively and efficiently.
This pillar increases sales by:
- Better branding and positioning your company in the minds of prospects and customers.
- Clearly distinguishing your company from your competition (making it easier for your prospects to choose you!)
- Improving your understanding of your company’s target marketing and prospect profile.
- Better understanding of the added value that your customer really wants from your company, thus increasing repeat purchases.
Pillar 2- Leverage Your Current Marketing
You will learn how to maximize every current sales and marketing effort for the greatest return. You will learn how to integrate your Unique Selling Proposition into all your sales and marketing efforts. You’ll learn how to identify great salespeople, train them and track and monitor their productivity. (This includes inside and outside salespeople.)
This pillar increases sales by:
- Integrating the Unique Selling Proposition into all your current marketing.
- Increasing the conversion rate of prospects to customers.
- Improving the sales performance of staff and salespeople.
- Establishing effective tracking and follow-up systems to find more customers.
- Making the most efficient, effective use of your limited sales and marketing resources.
Pillar 3- Optimize Your Customer Base
You’ll learn how to find more sales in reactivating old customers, treating current ones better and marketing more effectively to prospective customers. You’ll learn how to write effective copy for communicating with customers and prospects.
This pillar increases sales by:
- Getting former customers to buy again.
- Increasing the lifetime revenue of each customer.
- Turning more prospects into customers.
- Finding additional databases of prospective customers.
Pillar 4- Create Joint Marketing Alliances
With the ever increasing cost of finding new customers becoming prohibitive for small businesses, the strategy of growing though partnerships and marketing alliances is the wave of the future. In this step you’ll learn how to identify potential partners, develop a presentation to approach them, and succeed in partnering with them.
This pillar increases sales by:
- Increasing the number of prospective customers to approach.
- Finding more customers from endorsements.
- Increasing the visibility and penetration of your company into your target market using these unique principals to control costs.
- Establishing and on-going referral system in your company.
