Consider using pop,up windows as a last,minute attempt to capture a lukewarm prospect. Offer a free report or subscription to your ezine, thereby gaining permission to add their name and email address to your prospects list. Another way to use pop,ups is to repeat your offer or emphasize an exceptional guarantee. It can be an effective method to convince a prospect to stick around when they were on their way out the door. Be careful not to overdo it – one pop,up window is enough. Many people who find pop,ups annoying are usually willing to accept one. Any more than that can be problematic.