Make prospects an offer they can't refuse by adding special bonuses, premiums, upgrades and gifts. Such incentives give the offer a much higher perceived value. The key is to make your bonus items exclusive, relevant, and in,demand by prospects. Overload them with additional benefits and value. Make it such a fabulous deal that they not only want it – but must have it NOW. Strong offers sell products. Give your offer massive prospect,appeal… and deliver it to the right prospect at the right time. Do so in a compelling way and you've got a surefire recipe for success.