Appeal to your prospect's greed gland. Greed is a major factor in creating a strong offer. A loaded offer can help overcome fear and inertia. When it's simply too good to resist, the prospect is powerless to refuse and will overcome any obstacle not to miss out. Online prospects are not easily moved to spend money. They fear that the package they end up with will be less than they expect. They fear it will prove to be something they really didn't need. Or, they fear not being able to pay for the product without straining the budget. But an appeal that promises much more in value than it asks in price, invariably wins action because it's something the prospect finds irresistible and impossible to pass by.